Board of Directors
Datuk Mohd Ashri Bin Muda
Non Executive Chairman
Datuk Mohd Ashri Bin Muda is a Non Executive Chairman of the Company, appointed to the Board of Directors on 10 Nov 2021
Datuk Mohd Ashri Bin Muda
Non Executive Chairman![]()
Aged 60, Male, Malaysian
Datuk Mohd Ashri Bin Muda (Datuk Ashri), aged 60, graduated with a Bachelor of Science for an Honour Degree in Geology from Universiti Kebangsaan Malaysia.
Datuk Ashri had been involved in the Administrative and Diplomatic services and acted as First Secretary to the Ministry of Foreign Affairs Department and Embassy of Malaysia since 1998, as follows:
Year
1998 Appointed to the Administrative and Diplomatic Service of Malaysia and served as Assistant Secretary (West Asia) at the Ministry of Foreign Affairs
1992 Second Secretary, Embassy of Malaysia, Rabat, Morocco
1995 Assistant Secretary (Human Resource Management), ministry of Foreign Affairs
1996 Assistant Secretary (East Asia), Ministry of Foreign Affairs
1996 First Secretary, Embassy of Malaysia, Beijing, Peoples Republic of China
2000 Senior Private Secretary to the Deputy Foreign Minister, Ministry of Foreign Affairs
2004 Counsellor, Embassy of Malaysia, Belgrade, Serbia & Montenegro
2007 Deputy Chief of Protocol, Ministry of Foreign Affairs
2011 Ambassador of Malaysia to Buenos Aires, Argentina
2011 Ambassador to Sudan
2014 Ambassador to Argentina
2017 Deputy Chief of Protocol, Ministry of Foreign Affairs
2017 Chief of Protocol, Ministry of Foreign Affairs
2019 – 2020 Ambassador of Malaysia to Republic of Korea
Dato' Sri Nelson Kee Soon Ling
Managing director
Dato’ Sri Nelson Kee Soon Ling
Executive director
Aged 51, Male, Malaysian
Dato’ Sri Nelson Kee Soon Ling is the Executive Director of the Company, appointed of the Board of Directors on 30th August 2021
Dato’ Sri Nelson Kee Soon Ling began his real estate journey in 2003. He had successful careers in ING Insurance Company as Group Sales Manager since 1998. He worked as Head of Marketing in Centrelised Realty, Marketing Consultant at Juste Land Company, Head of Marketing in Rega Home Marketing Consultant in JYMS Properties, Nice Properties, ZYG Property, Home Realty and YL Realty. Dato’ Sri Kee Soon Ling is currently the Director of GS Realty Sdn Bhd.
Madam Lim Gek Shan
Executive Director
Madam Lim Gek Shan is an Executive Director of the Company, appointed to the Board of Directors on 10 Nov 2021
Madam Lim Gek Shan
Executive Director![]()
Aged 45, Female, Malaysian
Madam Lim Gek Shan was a Quantity Surveyor for Perunding C&T Management Sdn Bhd from 1997 to August 2002 and her responsibilities are as follow:
1) Proposed Renovation And Construction of Showroom And Workshop for UMW Toyota Motor Sdn Bhd at JB, Kuantan, Shamelin, Penang, Langkawi;
2) Cadangan Pembangunan 119 Unit Rumah Teres 1 Tingkat Kos Rendah Di Ladang Teluk Merbau,M. Sepang Untuk Tetuan Vintage Height Sdn Bhd;
3) Proposed Mixed Development at Jalan Loke Yew For F&N Sdn Bhd; and
4) Cadangan Pembangunan 1 Blok 10 Tingkat Pangsapuri Di Bukit Tinggi, Mukim Dan Daeah Bentung, Pahang untuk Tetuan Bukit Tinggi Resort.
She joined Pembinaan Bintang Baru Sdn Bhd since Sept 2002. She is currently a Deputy General Manager in the Pembinaan Bintang Baru Sdn Bhd.
Mr. David Yew Onn Chong
Independent Non Executive Director
Mr. David Yew Onn Chong is the Independent Non Executive Director of the Company, he was re-appointed to the board of Directors on 30th August 2021
Mr. David Yew Onn Chong
Chairman
Aged 65, Male, Malaysian
Mr. David Yew Onn Chong is the Chairman of the Company, appointed to the board of Directors on 30th August 2021.
Mr. Yew Onn Chong completed his secondary education at SMJK Katholik Petaling Jaya. The next four years after completing his secondary education, he helped out his family’s business involving traditional Chinese medicine.
The experience garnered in his family’s business from the beginning has ignited his interest in starting his own business where he ventured into the used car dealership business under the name of Syarikat Jaya Motor. Having acquired more entrepreneurial skills and business acumen, he diversified his business to the import and distribution of Household Appliances when he spotted the opportunity in the direct selling industry which was then still in its infancy. The name of the Company handing the import of Household Appliances was Syarikat Asa Trading and for the distribution was Syarikat Gemini Trading.
As a fledgling and adventurous businessman, Mr. Yew Onn Chong then made his foray into investing in properties. Along the way he managed to gain the knowledge of the legal framework of buying and selling of properties, property investment condition and the intricacies of the property market environment as a whole. He then realized that there were bright future in the real estate agency business and he started his own real estate agency during that time. When the board valuers, Appraisers and Estate Agents was established to regulate real estate agents practices in Malaysia, Mr. Yew Onn Chong got himself registered with the board as a qualified Real Estate Agent.
Mr. Yew Onn Chong is currently an Executive Director GS Realty Sdn. bhd.. GS Realty Sdn. bhd. is ranked as one of the largest Real Estate Agencies in Malaysia. The success of GS Realty Sdn. bhd. is attributed to the visionary of Mr. Yew Onn Chong.
He also holds position in the following local associations and schools:-
1. President of Persatuan Char Yong Selangor and Wilayah Persekutuan
2. President of Persatuan Char Yong Li Chee Selangor dan Wilayah Persekutuan
3. vice President of Persatuan Chha Yong Fay Choon Selangor dan Wilayah Persekutuan
4. Assistant Honorary General Secretary of Federation of Taipu (Chha Yong) Association Malaysia
5. Director of the Association of Kwong Tong Cemetery Management Kuala Lumpur
6. Director of the board of SJK (C) Nan Kai
7. Honorary Treasurer of SJK (C) Kung MinDavid
Mr. Alex Tan Shiah Huei
Independent Non-Executive Director
Mr. Alex Tan Shiah Huei is an Independent Director of the Company, appointed to the Board of Directors on 30th August 2021
Mr. Alex Tan Shiah Huei
Independent Non-Executive Director
Aged 65, Male, Malaysian
Mr. Alex Tan Shiah Huei is an Independent Director of the Company, appointed to the Board of Directors on 30th August 2021.
He is an accountant by profession and has been involved in the auditing and accounting profession since 1988. He has been attached to Moores Rowland, an international accounting firm from 1990 to 1999 and was in charge of the audit of Public Listed Companies, Private Companies and Multi-National Companies. Between 2000 to 2004 he was the Head of Finance and Sales Support unit of Sanyo Sales and Services Sdn. Bhd. He is currently the Chief Financial Officer of Sistem Hospital Awasan Taraf Sdn. Bhd.
Mr Ku Chong Hong
Independent Director
Mr Ku Chong Hong is an Independent Director of the Company, appointed to the Board of Directors on 10 Nov 2021
Mr Ku Chong Hong
Independent Director![]()
Aged 33, Male, Malaysian
Mr Ku Chong Hong joined Bintai Kinden Corporation Berhad (Bintai) as a Group Accountant in June 2019 before re-designated as a Head of Finance and Accounts on 17 September 2019 and subsequently as Chief Financial Officer on 12 October 2020. He graduated with a Bachelor of Accounting (Hons) from Multimedia University. He is a member of the Executive Management Committee of the Bintai Group and a member of the Malaysian Institute of Accountants.
He began my career in auditing with several audit firms before joining Grant Thornton Malaysia as an Audit Senior Manager in 2017. Throughout his career as an auditor for more than 8 years, he had gained vast exposure in audit and assurance, and business advisor related fields through his portfolios of various local and international companies involved in a broad spectrum of industries such as property development, construction, manufacturing, trading, poultry, agriculture, aquaculture, service provider, trading of software and real estate.
He responsible in overseeing the financial and accounting functions of Bintai Group involving budgeting, cash flow management, financial projections and internal control policies.
Mr Noor Azri Bin Dato' Sri Noor Azerai
Independent Director
Mr Noor Azri Bin Dato’ Sri Noor Azerai is an Independent Director of the Company, appointed to the Board of Directors on 10 Nov 2021
Mr Noor Azri Bin Dato’ Sri Noor Azerai
Independent Director![]()
Aged 22, Male, Malaysian
Encik Noor Azri Bin Dato’ Sri Noor Azerai graduated with an Honours Degree in Finance, Investment and Risk from London Institute of Banking and Finance, United Kingdom in 2021. Prior to this, in year 2018, he has gained some experience in Corporate Finance and Investment in Equity & Commodity Derivatives during his internship with M&A Securities Sdn Bhd and Maybank Investment Bank Berhad respectively, involving Initial Public Offering (IPO) exercise as well as managing portfolios of high value net worth individuals. He also founded a UK based company involved in investment in private companies in the United Kingdom and Europe.
Currently, he also sits on the Board of several subsidiary companies of Bintai Group as well as a few other private limited companies in Malaysia and United Kingdom.
Save as disclosed, he does not have any directorship in other public companies.