Auro Holdings Berhad

Mr Hong Chia Seong
Independent and Non-executive director
Aged 42, Male, Malaysian

Mr. Hong Chia Seong is an Independent and Non- Executive Director of the Company, appointed of the Board of Directors on 30 September 2020


He was appointed by Advocado Pte Ltd, Singapore to serve on its advisory board for Advocado Malaysia, a sophisticated customer relations management software company. He was CEO of Trios Interactive Sdn Bhd (2014-2018), a company that provided digital media marketing and IT-related products and services. 

Mr. Hong has extensive experience in community services as well as government relations and stakeholder engagement as he has served as: 

1. Chief Coordinator of Eight Major Chinese Youth-Based Organisation (EMCO) (2014)

2. Committee member of China Federation of Returned Overseas Youth 

3. Special bureaus of the Malaysia Youth Council (Majlis Belia Malaysia) 

4. Former National President of Malaysia Christian Youth Association (MCYA) 

5. Founding Director of Soul Works Music 6. Music Director in Soul Works Sdn. Bhd. 

6. Director-General of Soul Works Ministries (2003-2014)

Mr. Hong is also currently active in a number of socially-related NGOs, some of which work in collaboration with the        government on social and national issues. Amongst these NGOs are: 

1. Better Dads Malaysia (as Co-Founder and Chairman) 

2. Malaysian Christian Youth Association (MCYA) (as an Honorary National President)

3. Honorary Permanent Chairman of Eight Major Chinese Youth-Based Organisation 

4. Association of Nexgen Christians of Malaysia (ANCOM) (as Founding President) 

5. Christians for Peace & Harmony Malaysia (CPHM) (Board of Trustees) 

6. One Mission Bhd (as Chairman) 

7. House Of Love Children’s Shelter Home (as an Honorary Advisor)